In Israel Tempo is literally on everyone’s lips: as the biggest producer of alcoholic beverages and the third-largest supplier of soft drinks the brand is known to almost the entire population of 9.1 million. There’s hardly a household in the country without a bottle of beer, water, juice or cola from Netanya in the refrigerator. In 1952 a unique story of growth and success began in the city on the Mediterranean between Tel Aviv and Haifa. At the start of the 1990s Tempo Beverages became PepsiCo’s sole bottler and Heineken’s exclusive sales partner. In 2005 40% of the company, which is also the biggest brewery in Israel, came under the ownership of the Heineken Group. And, finally, nine years ago the beverage producer was made a licensee of the French spirits group Pernod Ricard. Tempo now clocks up sales of about €375 million, 45% of this with non-alcoholic beverages.