Tempo

In Israel Tempo is literally on everyone’s lips: as the biggest producer of alcoholic beverages and the third-largest supplier of soft drinks the brand is known to almost the entire population of 9.1 million. There’s hardly a household in the country without a bottle of beer, water, juice or cola from Netanya in the refrigerator. In 1952 a unique story of growth and success began in the city on the Mediterranean between Tel Aviv and ...